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The University of Surrey's Enterprise Project embraces the Surrey Electrical and Electronic Engineers in Business Competition. The Enterprise Project is a year-long group project carried out by the second year students from the Department of Electrical and Electronic Engineering at the University of Surrey. Students work in groups to create innovative concepts relating to the Information Communications Technology, Electronics and Computing sector that have potential for commercialisation. The project offers an opportunity for the students to enhance their business awareness, build entrepreneurial skills and develop transferrable skills such as team working, project management, presentation, negotiation and leadership. In the final stage of the project, each group produces a business plan report and pitches their concept to a multi-disciplinary panel of judges from industry and academia during a Dragon’s Den event. The competition provides seed funds for the winning team to further develop their business concept.
Winner: Breadcrumb - Adbulla Ali; Mathew Fennel; John Hazizi, Hamzah Maqsud; Konstantinos Meli; Joel Phillips; Lucas Shepherd; Reece Taylor, Rufus Uttley - £1,750 Engineers in Business Prize

Breadcrumb is a mobile app which is designed to reduce food waste while recommending delicious recipes with the ingredients you already have at home.

The app tracks the expiry dates of entered products and can provide recipe suggestions based on the inventory and items soon to go out of date. Adding an item is easy as it simply requires scanning the barcode and selecting the expiry date from a contextual list.

The product data is pulled from an existing Application Programming Interface (API) whilst an expiry date prediction is created using a smart, iterative algorithm. Items not found through the API can be added manually by users and in turn this will be added to the user’s own, supplemental database thereby minimising the friction of the app.

The machine learning algorithm will be able to accurately predict an expiry date with previous information provided by users and existing databases. This will create a seamless and hassle-free interface.

Objectives:
• Attract at least 50 thousand users within the first two years of operations

• Within three years, partner with supermarket chains to advertise ingredients and recipes

• Provide an excellent user experience, measurable by at least a 3% of users subscribing to our premium service

Breadcrumb will adopt a Freemium business model which splits the product into different tiers, with the base tier being free to use, and additional tiers requiring an additional fee to use. The base tier will generate revenue through advertisements on the app, whilst the premium tiers will require a small subscription fee to unlock features such as access to the entire recipe library and the removal of advertisements. Using this as a starting point for revenue, Breadcrumb would look to adding new revenue streams in the form of advertisements from supermarkets and brands for items that would be required to complete the user’s ingredients list for specific recipes.
Second Place Winner: SO2 Watch - Eugene Annan; Minwoo Ju; Katina Kostova; Konstantinos Poulios; Sidhant Sachdeva; Pranay Sodani; James Ward; Gene Wong; Gwen Yau - £750 Engineers in Business Prize

SO2 Watch aims to deliver high-quality, affordable products for the elderly and disabled market as well as the giftware and match manufacturing market. SO2 Watch aims to bridge the divide of complex software with simple and elegant user interfaces. This is done by incorporating its technology into common devices, enabling seamless integration into daily life. The company innovates using current research and building upon current trends to allow for the next generation of wearable technology.

Falls are a major cause of injury and death amongst the elderly, accounting for more than 50% of accidental injury hospital admissions. 1 in 3 adults over 65 who live at home will fall at least once a year, therefore SO2 watch is committed to preventing these tragedies. The SO2 Watch can provide emergency service for people with higher care needs like patients with a wide range of disabilities or dementia.

The product can detect an impact and contact the emergency services. The innovative impact detection sensor draws upon current existing technologies found in mobile phones, smart watches and vehicles with a two-year battery life.

When the watch detects an impact, it will have a 15-second delay before proceeding to contact the emergency services. If the button is held down during that delay, the emergency services will not be alerted. When a call is made, 2G triangulation technology provides information about the general area and a small speaker will beep continually in bursts until the button is held down to reset the watch. The beeps are to help emergency services locate the user if they are unconscious.
Third Place Winner: Digiwire - Sultan Al Harthy; Finlay Cuffe; Paulo De Andrade; Matthew Goodwin; Kaiqiang Hong; Sam Lane; Danai Lekka; Joseph Patrick - £250 Engineers in Business Prize,

There is currently no product on the market that offers an efficient and accurate way to measure flexible map paths. Digiwire offers superior measuring capability than existing products currently available, giving customers fully accurate flexible measurement over less precise workarounds. It also offers the capability to connect to CAD software, optimising measurement processes by automatically updating measurements in situ.

There are two key customer-bases for Digiwire, first amateur hobbyists - this encompasses a range of different craft and engineering related hobbies, as nearly all require accurate measurements. Second, the outdoor market; anyone who uses a map and wants to be able to quickly measure flexible paths to ascertain distances; from walkers to mountaineers to kayakers.

Positive Feedback

Having this award as part of the module allows students to develop themselves and skills beyond the classroom. It also allows them to see the wealth of opportunities which are there for engineers to seize.

Howard Duffy, Student Enterprise Coordinator, University of Surrey